More like a wizard

Hey-Yo, I am Seam de Rad, Director of Brand Systems and Experience Design, passionate about creating things that encourage people learn, share and connect.

How I work Each segment of our team—ranging from leadership to project coordination, concept creation to implementation—collaborates deeply to ensure we deliver top-notch quality to our customers and to us. We ardently advocate for collaborative efforts, confident that our final products are more robust when constructed jointly.

My values Bravery, Authenticity, and Unity epitomize the key values that underscore our ventures and collective endeavors. We value the doctrine of Bravery, empowering us to face difficult choices instead of choosing quick solutions, as essentially, consistency leads to exemplary results.

What I do

Brand Design
Visual identity
Verbal identity
Sound Identity
Typography
Pictorial language
Motion design
Brand guidelines

Insights
Benchmark analysis
Customer journey mapping
User behaviour analysis
Target group analysis
Speculative design
Analysis of data
Research reports

Brand strategy
Brand architecture
Brand platforms
Communication strategy
Content strategy
Design strategy
Digital Strategy
Naming
Portfolio strategy
Social media strategy

Digital design
UX/UI design
Interaction design
Digital Design Systems
Digital prototyping
Information architecture
Component Libraries
Brand portals
Web 3.0

Brand communication
Brand Story
Communication platform
Communication concepts
Advertising
Editorial Design
Social media
Brand films

Brand experience
Digital product design
Retail environments
Exhibitions/Events
Packaging Design
Service design
Application design

Clients

I collaborate with institutions I believe in and respect. Over the span of 77 years, we’ve been committed to co-constructing a more accessible, robust and hopeful universe with our clientele.

This is the reason I enlist solely superior artisans. It also accounts for our meticulous focus on minutia in everything we do.

42 projects for 24 clients in 13 countries

‷The dedication you showed to the task was equal to ours—and that's quite the statement. It was among the most rewarding and significant projects in my professional journey.‷

Matt White

Partner&CEO, Ectivel23

‷What sets them apart and above others is their equal investment and concern about your enterprise as yours.‷

Janet Wood

Brand Lead, Noonan

‷Seam de Rad possesses a unique method of simplifying intricate tech to feel incredibly elementary. Their blend of extravagant innovation and technical prowess is one of our cherished covert assets.‷

Eddy Silver

Creative Director, Meptik

Base

Education

Forsbergs School of Design, Stockholm Graphic design & Advertising, Bachelor
2017–2019

Experience

Basic Agency

Art Director
Current

Instagram

Design Lead
2020

Google

Product Designer
2012

Awards

Silver

Webby Award poster design
2024

Bronze

Webby Award poster design
2022

Gold

Red Dot Design Award corporate book

2022

Bronze

Laus Award external advertising
2020

Gold

ADCV Award corporate publications and catalogues
2019

More like a wizard

Hey-Yo, I am Seam de Rad, Director of Brand Systems and Experience Design, passionate about creating things that encourage people learn, share and connect.

How I work Each segment of our team—ranging from leadership to project coordination, concept creation to implementation—collaborates deeply to ensure we deliver top-notch quality to our customers and to us. We ardently advocate for collaborative efforts, confident that our final products are more robust when constructed jointly.

My values Bravery, Authenticity, and Unity epitomize the key values that underscore our ventures and collective endeavors. We value the doctrine of Bravery, empowering us to face difficult choices instead of choosing quick solutions, as essentially, consistency leads to exemplary results.

What I do

Brand Design
Visual identity
Verbal identity
Sound Identity
Typography
Pictorial language
Motion design
Brand guidelines

Insights
Benchmark analysis
Customer journey mapping
User behaviour analysis
Target group analysis
Speculative design
Analysis of data
Research reports

Brand strategy
Brand architecture
Brand platforms
Communication strategy
Content strategy
Design strategy
Digital Strategy
Naming
Portfolio strategy
Social media strategy

Digital design
UX/UI design
Interaction design
Digital Design Systems
Digital prototyping
Information architecture
Component Libraries
Brand portals
Web 3.0

Brand communication
Brand Story
Communication platform
Communication concepts
Advertising
Editorial Design
Social media
Brand films

Brand experience
Digital product design
Retail environments
Exhibitions/Events
Packaging Design
Service design
Application design

Clients

I collaborate with institutions I believe in and respect. Over the span of 77 years, we’ve been committed to co-constructing a more accessible, robust and hopeful universe with our clientele.

This is the reason I enlist solely superior artisans. It also accounts for our meticulous focus on minutia in everything we do.

42 projects for 24 clients in 13 countries

‷The dedication you showed to the task was equal to ours—and that's quite the statement. It was among the most rewarding and significant projects in my professional journey.‷

Matt White

Partner&CEO, Ectivel23

‷What sets them apart and above others is their equal investment and concern about your enterprise as yours.‷

Janet Wood

Brand Lead, Noonan

‷Seam de Rad possesses a unique method of simplifying intricate tech to feel incredibly elementary. Their blend of extravagant innovation and technical prowess is one of our cherished covert assets.‷

Eddy Silver

Creative Director, Meptik

Base

Education

Forsbergs School of Design, Stockholm Graphic design & Advertising, Bachelor
2017–2019

Experience

Basic Agency

Art Director
Current

Instagram

Design Lead
2020

Google

Product Designer
2012

Awards

Silver

Webby Award poster design
2024

Bronze

Webby Award poster design
2022

Gold

Red Dot Design Award corporate book

2022

Bronze

Laus Award external advertising
2020

Gold

ADCV Award corporate publications and catalogues
2019

More like a wizard

Hey-Yo, I am Seam de Rad, Director of Brand Systems and Experience Design, passionate about creating things that encourage people learn, share and connect.

How I work Each segment of our team—ranging from leadership to project coordination, concept creation to implementation—collaborates deeply to ensure we deliver top-notch quality to our customers and to us. We ardently advocate for collaborative efforts, confident that our final products are more robust when constructed jointly.

My values Bravery, Authenticity, and Unity epitomize the key values that underscore our ventures and collective endeavors. We value the doctrine of Bravery, empowering us to face difficult choices instead of choosing quick solutions, as essentially, consistency leads to exemplary results.

What I do

Brand Design
Visual identity
Verbal identity
Sound Identity
Typography
Pictorial language
Motion design
Brand guidelines

Insights
Benchmark analysis
Customer journey mapping
User behaviour analysis
Target group analysis
Speculative design
Analysis of data
Research reports

Brand strategy
Brand architecture
Brand platforms
Communication strategy
Content strategy
Design strategy
Digital Strategy
Naming
Portfolio strategy
Social media strategy

Digital design
UX/UI design
Interaction design
Digital Design Systems
Digital prototyping
Information architecture
Component Libraries
Brand portals
Web 3.0

Brand communication
Brand Story
Communication platform
Communication concepts
Advertising
Editorial Design
Social media
Brand films

Brand experience
Digital product design
Retail environments
Exhibitions/Events
Packaging Design
Service design
Application design

Clients

I collaborate with institutions I believe in and respect. Over the span of 77 years, we’ve been committed to co-constructing a more accessible, robust and hopeful universe with our clientele.

This is the reason I enlist solely superior artisans. It also accounts for our meticulous focus on minutia in everything we do.

42 projects for 24 clients in 13 countries

‷The dedication you showed to the task was equal to ours—and that's quite the statement. It was among the most rewarding and significant projects in my professional journey.‷

Matt White

Partner&CEO, Ectivel23

‷What sets them apart and above others is their equal investment and concern about your enterprise as yours.‷

Janet Wood

Brand Lead, Noonan

‷Seam de Rad possesses a unique method of simplifying intricate tech to feel incredibly elementary. Their blend of extravagant innovation and technical prowess is one of our cherished covert assets.‷

Eddy Silver

Creative Director, Meptik

Base

Education

Forsbergs School of Design, Stockholm Graphic design & Advertising, Bachelor
2017–2019

Experience

Basic Agency

Art Director
Current

Instagram

Design Lead
2020

Google

Product Designer
2012

Awards

Silver

Webby Award poster design
2024

Bronze

Webby Award poster design
2022

Gold

Red Dot Design Award corporate book

2022

Bronze

Laus Award external advertising
2020

Gold

ADCV Award corporate publications and catalogues
2019

Seam de Rad® studio Inc.

1947—

2024

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